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All Journal Jurnal Ilmiah Mahasiswa FEB JAM : Jurnal Aplikasi Manajemen MIX : Jurnal Ilmiah Manajemen Ekonomi Bisnis International Research Journal of Business Studies (E-Journal)
Mintarti Rahayu
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Journal : MIX : Jurnal Ilmiah Manajemen

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PENGARUH RARE RESOURCES TERHADAP KEUNGGULAN BERSAING DAN KINERJA USAHA Ika Purwanti; Noermijati Noermijati; Mintarti Rahayu
MIX: JURNAL ILMIAH MANAJEMEN Vol 7, No 3 (2017): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

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Abstract

Abstract. This study aims to examine and analyze the effect of rare resources oncompetitive advantage and business performance. This research was conducted onTenun Ikat SMEs Lamongan. The research sample was 35 business units selected usingsaturated sampling method, that is all the members of the population sampled. The unitof analysis in this study is SMEs and put the owners/managers as respondents. Datawere analyzed by Partial Least Square (PLS) with SmartPLS 3.0 software. The resultsshowed that rare resources are related to competitive advantage and businessperformance, that competitive advantage is related to business performance, and thatcompetitive advantage mediates the rare resources – performance relationship.  Keywords: rare resources, competitive advantage, business performance
Co-Authors Afian Fuadi Ananda Sabil Hussein Claudio Edo Cahya Dwi H Dewi Purwaningtyas Dhiya Nur Annisa Erwina Safitri Hadi Siswanto Ika Purwanti Moch Farid A Fahmi Muhammad Idham Sofyan Muthi' Abul Khair Noermijati, Noermijati Nur Khusniyah Indrawati Pradana Nur Rahmanto Rian Aryanti Sri Palupi Prabandari Yuda Ramadani